Advertising and Product Placement

Product stead is an advertising technique that companies manipulation to discretely promote their increases through a non-traditional advertising technique. It usually way through flicks, television and some other types of media to advertise the convergence or high society. Product fix ar often initiated between a product manufacturer and the media company in which the media company receives frugal benefits. A company give gift a hire to have their product significantly featured in a picture show or show. If viewing audience sees a product in a show or in a movie, companies anticipate that the product that was used by the characters volition stimulate a reaction among the viewers and thus they maybe buy the product. This make me think of how product musical arrangement can be twain negative and positive in movies.\nIf a film is all overdo on product placement, it scores a mess on the screen door that can distract the viewers from the story and it becomes ver y distinct that the film has been bought. The creativity in the movie can be restricted by the product company which is also a risk the moviemaker needs to scoop out if he wants more bullion finance the movie. The movie The Island is a good example and famed for its obvious product placement. The moviemaker had no longer control over his movie, the companies had the power to advertise their product and they chose to advertise it openly.\nProduct placement is also positive. The brand in the film can create or add naive realism to it. It can secure a film makers budget which core that the cash from the company pass on sometimes secure that the movie is made. Take for example the throng Bond movie, Skyfall that instead of potable the traditional martini, Bond will be drinking Heineken. Thats because Heineken offered to pay lots of money to have their beer placed in Skyfall. If Heineken would not have offered to pay a big union of money maybe the movie would not have been prod uced. When a company advertise their hopefully the ...