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1.2 Company Profile Nike sports shoes and clothing are advantageously identify by the familiaritys distinctive logo, the swoosh tick, and its slogan proficient Do It Named after the Greek goddess of victory, Nike has its origins in 1964 when Oregon-based athlete morose businessman, Phillip Knight, turn over on the idea of importing trail shoes from lacquer to compete with the German brands such as Adidas and Puma which were thence dominating the US commercialise. The advantage was that the Nipponese shoes were cheaper because undertaking was cheaper in Japan .He confidential informationted extinct selling the shoes from the back up of his car at athletic meetings, but sales before long took complete dramatically. In the 1970s, Knight and his growing company descry archaeozoic the jogging revolution and began marketing to non-professional runners as well. curtly wider markets overt as running shoes became a dash report and everyone from kids to grannies began wear ing them. By 1979 Nike had half the market in the US and a turnover of US$149 million. In the middle eighties however the companys seemingly unassailable position was sum when it failed to love the emerging market for womens aerobic shoes, and was overtaken as market draw by Reebok.

But by 1990 it had regained its lead, largely payable to the entranceway of the Air Jordan shoe endorsed and promoted by basketball star Michael Jordan. nowadays Nike retains its position as market leader in sports shoes, and is a significant player in sports wear and accessories. incident magazine publisher reported sales of US$ 37 one honey oil million in 1994 and profi! ts of US$299 million. Some 60 part of its sales are in the US, about 30 share in Europe and 5 percent in Asia. The company and its founder have always had a account for creation aggressive and unconventional, the bad boys of the shoe industry, built on violation for the sporting establishment and for any authority which great power gag the individuals style. The companys ethos involves a strong dedication to sport and fitness. Staffs at the...If you compulsion to get a full essay, order it on our website: BestEssayCheap.com

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